Why Humm Digital?
15 Years of Digital Expertise
Deep Market Research, Targeted Healthcare Strategies
AI-Integrated Healthcare Expertise
Innovative HealthMar-Tech Solutions
Bridging Global Healthcare Advances with Local Needs
Experience Working with Global Healthcare Brands
Transforming Healthcare with Innovative AI-Driven Strategies
What We Do
New Patient Acquisition Strategy
New Patient Acquisition Strategy combines targeted outreach, engaging content, and optimized digital campaigns to attract and convert potential patients effectively.
Hospital Omni-channel Marketing
Hospital Omni-channel Marketing integrates online and offline platforms, ensuring seamless patient engagement through consistent messaging across multiple touchpoints.
Positive Brand Vibration
Positive Brand Vibration fosters trust, loyalty, and patient confidence by consistently delivering exceptional care, meaningful experiences, and authentic communication.
Hospital Marketing Automation
Hospital Marketing Automation streamlines campaigns, nurtures leads, and boosts patient engagement through personalized, data-driven, and efficient communication strategies.
Hospital Brand Marketing
Hospital Brand Marketing enhances visibility, builds trust, and attracts patients by showcasing expertise, personalized care, and innovative healthcare solutions.
Patient Behavioral Pattern Analysis
Implementing a robust patient feedback system to gather insights, improve service quality, enhance patient satisfaction, and foster continuous improvement.
Hospital Thought Leadership & Content Marketing
Hospital Thought Leadership & Content Marketing establishes authority by sharing expert insights, valuable health information, and innovative solutions to engage and educate patients.
Recent Completed Projects
MSRMH – World Parkinson’s Day
Project Description
Campaign Execution
1. Symptom-Based Teaser Posts
We created three symptom-based teaser posts in both static and video formats. These posts were designed to educate and intrigue the audience by highlighting key Parkinson’s symptoms. The content was visually appealing and informative, driving engagement and awareness.
2. Event Teaser Posts
Four event teaser posts in video format were developed to build anticipation for World Parkinson’s Day activities at the hospital. These teasers showcased the hospital’s commitment to spreading awareness and invited the audience to participate in the event.
3. World Parkinson’s Day Post
On World Parkinson’s Day, we published a powerful video post that emphasized the importance of early detection and treatment. This post resonated with the audience and contributed to increased awareness.
4. Content Distribution for Organic Reach
All static and video posts were submitted to content distribution sites to amplify their reach and gain organic visibility. This strategic move enhanced the campaign’s impact, ensuring the message reached a broader audience.
5. Event Day Activities
On the event day, we provided live coverage on Facebook, offering real-time updates and engagement with the audience. This helped create a sense of community and encouraged participation.
6. PR Posts
Two PR posts were shared to highlight the hospital’s initiatives for Parkinson’s awareness. These posts reinforced the hospital’s leadership in healthcare and strengthened its reputation.
We created a dedicated landing page as part of the campaign, providing a platform for individuals to share their inspiring stories of resilience in their fight against cancer. Alongside these personal narratives, doctors from MS Ramaiah Memorial Hospital shared their expertise on cancer care, offering valuable insights into treatment options, advancements in research, and the importance of early detection. This combination of real-life experiences and professional guidance not only fostered a sense of community but also positioned the hospital as a trusted leader in cancer care. The landing page became a hub for awareness, support, and empowerment in the fight against cancer.
Project Intro
On the occasion of World Parkinson’s Day, we collaborated with MS Ramaiah Memorial Hospital to design an impactful online and offline campaign. The goal was to raise awareness about Parkinson’s disease, highlight symptoms, and engage the community effectively. The campaign combined teaser posts, event promotions, and live coverage to maximize reach and visibility.p
- Category : Campaign
- Client : MSRMH
- Location : Bangalore, India
- Completed Date : 2023
- Theme : Close the Gap
KLE Hospital
Project Description
Challenge:
KLE Hospital required a modern, user-friendly digital presence to enhance patient experience, increase online visibility, and streamline appointment bookings. They sought a website that was easy to navigate, informative, and responsive across devices.
Solution:
We developed a cutting-edge website for KLE Hospital with the latest UI trends, ensuring a seamless user experience. The website features a clean, intuitive layout with an easy-to-use navigation menu and powerful filters, allowing users to quickly find relevant information. Separate pages for doctors and specialties were created to facilitate hassle-free appointment bookings, providing patients with direct access to the right services.
Results:
The website has significantly improved patient engagement and appointment bookings, making it easier for users to navigate and access essential information. The modern design, combined with intuitive features, has enhanced the hospital’s online presence and user satisfaction.
GMB Optimization: Enhancing Local Visibility
Our team optimized KLE Hospital’s Google My Business (GMB) profile to enhance its local presence. By ensuring the hospital’s information was accurate and up-to-date, we boosted its visibility in local search results. We implemented regular GMB postings to keep the hospital engaged with the local community, promoting services, and attracting potential patients. This optimization has significantly improved the hospital’s search rankings, driving more foot traffic and online queries, leading to increased brand awareness and patient trust.
Social Media Management: Consistent Branding and Engagement
We crafted a strategic social media plan for KLE Hospital, focusing on consistent posting across platforms to build a strong online presence. By creating engaging content that resonated with the hospital’s audience, we increased user interaction and strengthened brand recognition. Our approach included sharing informative posts, patient testimonials, and updates about hospital services. This social media strategy has helped KLE Hospital maintain a steady flow of engagement, building trust and loyalty among existing and potential patients.
SEO: Boosting Online Visibility and Traffic
Our SEO efforts for KLE Hospital were aimed at improving organic search rankings and driving more traffic to the website. We conducted thorough keyword research and optimized on-page elements such as meta tags, headings, and content to align with search intent. Additionally, we focused on improving the website’s technical SEO, ensuring faster load times and better mobile performance. These SEO strategies have significantly increased KLE Hospital’s visibility in search results, bringing in more patients and enhancing the hospital’s online presence.
Project Intro
We revamped KLE Hospital’s digital presence by developing a modern, user-friendly website with the latest UI trends. The site features intuitive navigation, dedicated doctor and specialty pages, and seamless appointment booking. Additionally, we optimized their GMB profile, managed social media, and implemented SEO strategies to boost visibility and patient engagement.
- Category : Website & Digital Marketing
- Client : KLE Hospital
- Location : Belagavi, India
JSS – World Diabetes Day
Project Description
For World Diabetes Day, we designed a multifaceted Hospistic campaign in collaboration with JSS Hospital to raise awareness about diabetes prevention and management. The campaign included a series of engaging social media posts that shared important facts, tips, and patient stories to educate the public about the risks of diabetes. To add a personal touch, doctors and the hospital director spoke about the significance of the day and shared expert advice on diabetes care, which was featured across various platforms.
In addition to digital engagement, we organized a radio talk where health professionals discussed the importance of early diagnosis, lifestyle changes, and effective treatment options for diabetes. The campaign culminated with a community-focused Walkathon, encouraging participants to get active and show their support for diabetes awareness. This event not only promoted physical activity but also created a sense of solidarity within the community. The campaign successfully increased awareness, engaged patients, and positioned JSS Hospital as a trusted leader in diabetes care. The combination of online content, expert insights, and community events made the campaign a memorable and impactful initiative.
Project Intro
A comprehensive Hospistic campaign for World Diabetes Day, featuring social media posts, doctor insights, a radio talk, and a walkathon.
- Category : Health day Campaign
- Client : JSS Hospital
- Location : Mysore, India
- Completed Date : 2024
KITES – Elder Abuse Day
Project Description
For Elder Abuse Day, we created a powerful social media campaign to raise awareness about the various forms of elder abuse, including disrespect, negligence, unawareness, and ignorance. The goal was to educate the public on how these behaviors contribute to the mistreatment of senior citizens, highlighting the importance of respect and care for the elderly. Through a series of thought-provoking posts and visuals, we emphasized the emotional and physical toll of elder abuse, aiming to spark conversations and prompt action.
Our campaign utilized a blend of impactful content across Facebook, Instagram, and LinkedIn, including infographics, videos, and survivor stories. We focused on engaging the audience by sharing statistics, expert insights, and practical tips on how to identify and prevent elder abuse. By encouraging empathy and promoting awareness, we created a space for individuals to reflect on their own behaviors and advocate for better treatment of the elderly. The campaign successfully increased awareness around Elder Abuse Day, fostering a community-driven movement to protect and support older generations.
Project Intro
A social media campaign for Elder Abuse Day, raising awareness about disrespect, negligence, unawareness, and ignorance as elder abuse.
- Category : Social media
- Client : KITES Senior Care
- Location : Bangalore, India
- Completed Date : 2022
MSRMH – World Cancer Day
Project Description
For Cancer Day, we executed a comprehensive campaign themed ‘Close the Gap,’ emphasizing the need to bridge inequalities in cancer care and awareness. The campaign highlighted key focus areas through a series of impactful posts, including ‘Close the Care Gap,’ ‘Close the Research Gap,’ and ‘Close the Awareness Gap.’ These posts shed light on the importance of accessible treatment, advancements in research, and widespread education. Alongside the digital campaign, offline activities were organized to engage the community and encourage proactive health measures.
We created a dedicated landing page as part of the campaign, providing a platform for individuals to share their inspiring stories of resilience in their fight against cancer. Alongside these personal narratives, doctors from MS Ramaiah Memorial Hospital shared their expertise on cancer care, offering valuable insights into treatment options, advancements in research, and the importance of early detection. This combination of real-life experiences and professional guidance not only fostered a sense of community but also positioned the hospital as a trusted leader in cancer care. The landing page became a hub for awareness, support, and empowerment in the fight against cancer.
Project Intro
Executed a comprehensive Cancer Day campaign for MS Ramaiah Memorial Hospital, combining impactful social media outreach with engaging offline activities. Focused on raising awareness, promoting early detection, and fostering community support.
- Category : Campaign
- Client : MSRMH
- Location : Bangalore, India
- Completed Date : 2023
- Theme : Close the Gap
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