With the increase of mobile penetration across the globe, the potential audience using smartphones and searching for products, accessing content are increasing year on year. The rules of Digital Landscape are also drastically changing. Now arises a question as a brand are we keeping pace with the latest digital marketing techniques which could probably fetch more customers.
As Marketers continue to find new ways to reach out to their customers, here are the list of a few interesting changes in the digital landscape in 2022:
Rich Media is the way forward
From YouTube to Instagram Reels, Videos are one of the widely consumed content on the internet today, As a brand, it is time for some reality check. Are we game for Videos?
Research says product purchases increase by 80% after watching a brand video. 92% of the marketers say Videos will be one of the most important components in their marketing strategy in 2022. As a marketer if we are not up for this change, we would potentially lose to competition soon.
Data-Driven Marketing
Analyzing the data and creating meaningful insights is one of the most important day-to-day tasks of a modern-day marketer. With the evolution of digital, businesses are generating more and more data than before that can be used to create insights that could drive business strategies and decision-making.
Marketing Data like Visitors to the website, Best Selling Products, Average Cart Value, Average Abended Cart Value, etc., are key insights that help as a marketer to make decisions and finetune campaign strategies.
Conversational Marketing
With the advancements in Social Media, Conversational Marketing has clearly started becoming the buzzword in this modern digital era. Conversational marketing is all about interacting with the customers when and where they are comfortable.
Conversational Marketing will be playing a key role in future digital strategies, introduction and success of live chats is one of the examples of Conversational Marketing potential. AI based chatbots and Live Chats will help Marketers reach an audience at off hours and holidays when the potential audience is free to converse.
Content Privacy & Security
Data & Content Security will also be playing a key role in brand marketing, when the customer data is leaked or misused their trust levels with the brands will be going down significantly.
Globally companies are investing heavily in data security and security protocols, Customer Verification protocols like Two step Authentication, Biometric Verification etc., will become more common.
Social CRM
Social CRMs have enabled ways to integrate Social Media Channels into the CRM system. Social Media is very dynamic, brands can be built or destroyed faster in Social Media. Enabling Social Data in CRM will be a very key aspect in the Marketing Strategies way forward.
Managing social reviews, and making conversations through social media channels and monitoring them in CRMs will be key for success in 2022.
Social Listening
One Biggest reason for brands failing to satisfy the needs of the customers is not knowing their pain points. Social Listening helps brands achieve the sentiments of the brand in the Digital Landscape.
Tracking the brand mentions, listening to the conversation and analyzing the sentiments of the conversations will be critical for brand success.
Customer Experience Delight
With the advancements in technology, expectations from customers are also rapidly increasing. If we don’t delight the customers, our competitors will. So it is absolutely important for brands to be on their toes in terms of Customer Support and Customer Experience Management.
Websites or Applications should avoid the following: complex buying cycle, not being able to identify the product easily, relevant and adequate filters, dissected search with filters
Nostalgia Marketing
Emotions play a very vital role in any form of marketing at any given point of time. Nostalgia Marketing is an easy way to rekindle the emotions from the past and create campaigns and communications around a nostalgia moment.
Research reports say that customers tend to spend more quality time and spend more when they feel nostalgic.
Great article.