Project Description
For Elder Abuse Day, we created a powerful social media campaign to raise awareness about the various forms of elder abuse, including disrespect, negligence, unawareness, and ignorance. The goal was to educate the public on how these behaviors contribute to the mistreatment of senior citizens, highlighting the importance of respect and care for the elderly. Through a series of thought-provoking posts and visuals, we emphasized the emotional and physical toll of elder abuse, aiming to spark conversations and prompt action.
Our campaign utilized a blend of impactful content across Facebook, Instagram, and LinkedIn, including infographics, videos, and survivor stories. We focused on engaging the audience by sharing statistics, expert insights, and practical tips on how to identify and prevent elder abuse. By encouraging empathy and promoting awareness, we created a space for individuals to reflect on their own behaviors and advocate for better treatment of the elderly. The campaign successfully increased awareness around Elder Abuse Day, fostering a community-driven movement to protect and support older generations.
Project Intro
A social media campaign for Elder Abuse Day, raising awareness about disrespect, negligence, unawareness, and ignorance as elder abuse.