Project Description
Campaign Execution
1. Symptom-Based Teaser Posts
We created three symptom-based teaser posts in both static and video formats. These posts were designed to educate and intrigue the audience by highlighting key Parkinson’s symptoms. The content was visually appealing and informative, driving engagement and awareness.
2. Event Teaser Posts
Four event teaser posts in video format were developed to build anticipation for World Parkinson’s Day activities at the hospital. These teasers showcased the hospital’s commitment to spreading awareness and invited the audience to participate in the event.
3. World Parkinson’s Day Post
On World Parkinson’s Day, we published a powerful video post that emphasized the importance of early detection and treatment. This post resonated with the audience and contributed to increased awareness.
4. Content Distribution for Organic Reach
All static and video posts were submitted to content distribution sites to amplify their reach and gain organic visibility. This strategic move enhanced the campaign’s impact, ensuring the message reached a broader audience.
5. Event Day Activities
On the event day, we provided live coverage on Facebook, offering real-time updates and engagement with the audience. This helped create a sense of community and encouraged participation.
6. PR Posts
Two PR posts were shared to highlight the hospital’s initiatives for Parkinson’s awareness. These posts reinforced the hospital’s leadership in healthcare and strengthened its reputation.
Results
The campaign successfully combined online and offline efforts, leading to increased awareness about Parkinson’s disease. The teaser posts, live coverage, and PR activities helped MS Ramaiah Memorial Hospital engage with its audience effectively, boosting its visibility and reinforcing its commitment to community health.
Project Intro
On the occasion of World Parkinson’s Day, we collaborated with MS Ramaiah Memorial Hospital to design an impactful online and offline campaign. The goal was to raise awareness about Parkinson’s disease, highlight symptoms, and engage the community effectively. The campaign combined teaser posts, event promotions, and live coverage to maximize reach and visibility.p
